Cookie Policy

What This Policy Covers

This Cookie Policy explains how UTC RETAIL, LLC ("UTC RETAIL," "we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at utcretail.com. We use these technologies to operate our website securely, understand how visitors interact with our content, and support our business-to-business marketing efforts.

This policy covers:

• What cookies and tracking technologies we use
• Why we use them and what data they collect
• Your choices for managing and opting out of cookies
• Your rights under US state privacy laws

For information about how we handle your personal data more broadly, please see our Privacy Policy.

Understanding Cookies and Tracking Technologies

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and enable certain features to function properly.

Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.

First-party cookies are set directly by utcretail.com. Third-party cookies are set by external services we use, such as analytics providers and B2B marketing tools.

We also use similar technologies including web beacons (small transparent images that track page views), pixel tags (code snippets that collect information about your visit), and JavaScript tracking code (scripts that enable visitor identification and analytics).

Cookie Categories We Use

We organize cookies into four categories based on their function:

1. Strictly Necessary Cookies Always Active

These cookies are essential for our website to function properly and cannot be disabled. They enable core features like security, navigation, and access to secure areas. Without these cookies, the website would not operate correctly.

Data collected: IP address (for security filtering), session identifiers, browser type, request timestamps.

2. Functional Cookies Optional

These cookies enable enhanced features and personalization, including our scheduling integration. They are set to improve your experience but are not strictly essential.

Data collected: Scheduling selections, user preferences, timezone information, form inputs for appointment booking.

3. Analytics and Performance Cookies Optional

These cookies help us understand how visitors use our website so we can improve our content and user experience. They collect information about page views, time on site, and how visitors navigate between pages.

Data collected: Pages visited, time on page, clicks and scrolls, referring website, device type, browser information, general geographic location (IP-based).

4. Advertising and Marketing Cookies Optional

These cookies support our B2B lead generation and sales outreach efforts by identifying business visitors to our website.

Data collected:

• Company-level data: IP addresses, company identification (business name, industry, company size), browsing behavior patterns, pages of interest, visit timestamps, device and browser characteristics
• Individual-level data (ZoomInfo BuyerID): Individual names, job titles, business email addresses, individual browsing behavior, buying group membership and roles, individual intent signals, cross-domain tracking data

Detailed Third-Party Tracking Technology Disclosures

Visual Visitor

What it does: Visual Visitor is a B2B website visitor identification platform. It identifies anonymous business visitors by matching IP addresses and device characteristics against a proprietary database of company information.

Data collected:

• IP addresses
• Company identification (name, industry, size, location)
• Pages visited and time spent on site
• Device and browser information
• Visit timestamps and frequency

Data sharing: Visual Visitor may share data with their analytics partners including Google Analytics, LinkedIn, and Facebook for their own platform functionality. When you opt out on our site, we cease collecting your data through Visual Visitor.

How to opt out:

• Use our cookie preference center on this website
• Visit Visual Visitor's opt-out page: https://www.visualvisitor.com/opt-out/
• Email: support@visualvisitor.com

Privacy policy: https://www.visualvisitor.com/legal-agreements/

ZoomInfo WebSights with Enhanced Visitor Identification (BuyerID)

What it does: ZoomInfo WebSights with Enhanced Visitor Identification (BuyerID) is an advanced B2B lead generation and visitor identification platform. Unlike basic company identification tools, BuyerID identifies specific named individuals visiting our website by matching anonymous traffic to personal profiles in ZoomInfo's extensive business contact database.

Data collected:

• Individual personal information: Full names, job titles, business email addresses, phone numbers (when available)
• Company information: Company name, industry, size, location, and firmographic data
• Behavioral data: Pages visited, time on site, content interests, download activities, form interactions
• Technical data: IP addresses, device and browser characteristics, operating system
• Buying group data: Identification of multiple individuals from the same organization, their roles in purchasing decisions, collective browsing patterns
• Cross-domain tracking data: Web request information across multiple websites, referring pages, cross-site behavioral patterns
• Intent signals: Individual-level and company-level indicators of purchase interest and timing

How this data is used:

• To identify high-value individuals and decision-makers visiting our website
• To enable our sales team to conduct personalized outreach based on individual interests
• To track engagement of multiple stakeholders within buying groups
• To prioritize sales efforts based on individual and company-level intent signals
• To understand which content resonates with specific job titles and roles

Data sharing and processing: ZoomInfo acts as a data processor on our behalf and inserts third-party cookies to enable cross-domain visitor identification. The data collected enhances BuyerID signals across ZoomInfo's network of accounts, meaning your browsing behavior may be shared with other ZoomInfo customers in aggregate form. ZoomInfo may also use device groupings ("Privacy Clusters") for additional tracking purposes.

How to opt out:

• Use our cookie preference center to disable ZoomInfo tracking
• Visit ZoomInfo's Privacy Center: https://privacyrequest.zoominfo.com/
• Request complete profile removal from ZoomInfo's database through their Trust Center: https://www.zoominfo.com/trust-center/your-privacy
• Note: Even if you opt out of tracking on our website, your information may still exist in ZoomInfo's database unless you request removal directly from ZoomInfo

Privacy policy: https://www.zoominfo.com/legal/privacy-policy

Calendly

What it does: Calendly powers our meeting scheduling functionality. When you use our scheduling features, Calendly sets cookies to maintain your session and may collect analytics about scheduling behavior.

Data collected:

• Scheduling selections and appointment details
• Name, email, and phone number (when you book a meeting)
• Device and browser information
• Timezone and location data

Data sharing: Calendly integrates with Google Calendar, Microsoft Outlook, and video conferencing platforms to facilitate meeting scheduling.

How to opt out:

• Calendly cookies are functional and may be required for scheduling features
• You can manage preferences through our cookie settings
• Opt out of Calendly analytics: https://calendly.com/legal/privacy-notice

Privacy policy: https://calendly.com/legal/privacy-notice

Cloudflare

What it does: Cloudflare provides security, content delivery, and performance optimization services for our website. Their cookies help protect against malicious traffic and ensure fast page loading.

Data collected:

• IP addresses (for security filtering)
• Request metadata
• Session identifiers

Note: Cloudflare cookies are strictly necessary for website security and cannot be disabled.

Privacy policy: https://www.cloudflare.com/privacypolicy/

KickFire VisiStat

What it does: KickFire provides IP intelligence services that help identify company information from website visitors in real-time.

Data collected:

• IP addresses
• Company identification
• Firmographic data (company size, industry, location)

Privacy policy: https://www.kickfire.com/privacy-policy

Google reCAPTCHA

What it does: Google reCAPTCHA protects our website forms from spam and automated abuse by distinguishing human users from bots.

Data collected:

• Hardware and software information
• IP address
• Cookie data
• Mouse movements and interactions

How to opt out: reCAPTCHA is a security measure that cannot be disabled for form submissions.

Privacy policy: https://policies.google.com/privacy

Your Choices and How to Opt Out

You have several options for managing cookies on our website:

Cookie Preference Center

Click the "Cookie Settings" or "Manage Cookies" link in our website footer to access our cookie preference center. You can:

• Accept all cookies
• Reject all non-essential cookies
• Customize preferences by category (Analytics, Marketing)

Your preferences are saved and honored on subsequent visits.

Global Privacy Control (GPC)

We honor Global Privacy Control signals. If your browser sends a GPC signal, we automatically treat this as a request to opt out of the "sale" or "sharing" of your personal information under applicable state privacy laws. Learn more about GPC at https://globalprivacycontrol.org/.

Browsers and extensions supporting GPC include:

• Mozilla Firefox (Privacy settings)
• DuckDuckGo browser and extension
• Brave browser
• Privacy Badger extension

"Do Not Sell or Share My Personal Information"

California residents and residents of other applicable states can click the "Do Not Sell or Share My Personal Information" link in our website footer to opt out of the use of cookies and tracking technologies for targeted advertising and B2B lead generation purposes.

When you exercise this right:

• We will disable Visual Visitor and ZoomInfo tracking for your session
• We will not use your browsing data for sales outreach
• Analytics data will be collected in aggregate only

Browser Cookie Settings

You can configure your browser to block or delete cookies:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Privacy, search, and services → Cookies and site permissions

Note: Blocking all cookies may prevent some website features from functioning properly.

Third-Party Opt-Out Tools

You can opt out of interest-based advertising from many companies through these industry tools:

• Digital Advertising Alliance (DAA): https://www.aboutads.info/choices
• Network Advertising Initiative (NAI): https://www.networkadvertising.org/choices
• Google Ads Settings: https://adssettings.google.com

Mobile Device Settings

On mobile devices, you can limit ad tracking:

• iOS: Settings → Privacy → Tracking → disable "Allow Apps to Request to Track"
• Android: Settings → Google → Ads → Opt out of Ads Personalization

Your Privacy Rights Under US State Laws

Depending on where you reside, you may have specific privacy rights regarding the information collected through cookies and tracking technologies, including individual-level identification data collected through ZoomInfo BuyerID.

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), you have the right to:

• Know what personal information we collect, use, and share—including individual identification data from ZoomInfo
• Delete your personal information (subject to certain exceptions)
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

How to exercise your rights:

• Use our cookie preference center to opt out of advertising cookies
• Click "Do Not Sell or Share My Personal Information" in our footer
• Email us at: info@utcretail.com
• Call us at: (585)924-9500
• For ZoomInfo data specifically, contact ZoomInfo directly at: https://privacyrequest.zoominfo.com/

We will respond to verified requests within 45 days (extendable by an additional 45 days for complex requests).

Colorado, Connecticut, Virginia, and Other State Residents

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island have similar rights including:

• Right to access personal data
• Right to delete personal data
• Right to opt out of targeted advertising (including individual-level tracking)
• Right to opt out of the sale of personal data
• Right to data portability

Universal Opt-Out Signals

The following states require businesses to honor universal opt-out mechanisms like Global Privacy Control:

California, Colorado, Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Minnesota (effective July 2025), and Maryland (effective October 2025).

We honor GPC signals from all visitors, regardless of location.

Data Retention

We retain cookie data for varying periods depending on the cookie type and purpose:

Important note about ZoomInfo data retention: While we retain ZoomInfo cookie data for up to 1 year, ZoomInfo maintains its own database of business contacts that is separate from our cookie data. If ZoomInfo has identified you as an individual, that profile information persists in ZoomInfo's database according to their own retention policies, which may be longer than our cookie retention period. To remove your information from ZoomInfo's database entirely, you must submit a request directly to ZoomInfo through their Privacy Center.

Third-party providers may have their own retention policies. Please consult their privacy policies linked in this document for specific retention periods.

Children's Privacy

Our website is designed for business purposes and is not intended for children under 16 years of age. We do not knowingly collect personal information from children through cookies or other tracking technologies.

Changes to This Cookie Policy

We review and update this Cookie Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post a notice on our website for significant changes
• Update our cookie consent banner as needed

We recommend reviewing this policy periodically to stay informed about our cookie practices. Archived versions of previous policies are available upon request.

Recent material changes (Version 2.0 - 12/18/2025):

• Added disclosure of ZoomInfo's Enhanced Visitor Identification (BuyerID) feature
• Updated data collection descriptions to include individual-level identification
• Added cross-domain tracking disclosures
• Enhanced privacy rights information for individual tracking

Contact Us

Quick Reference: Complete Cookie Inventory