Channel Control Merchants LLC select’s UTC RETAIL’s ReadySTORE POS solution for full enterprise rollout

Jan 13, 2023

Channel Control Merchants LLC select’s UTC RETAIL’s ReadySTORE POS solution for full enterprise rollout

ReadySTORE POS to be deployed at Dirt Cheap, Treasure Hunt and Dirt Cheap Building Supply stores in the US and Canada

Rochester, NY, January 12, 2023: UTC RETAIL, a full-service provider of retail solutions to the specialty retail marketplace, including software, hardware, and professional services, announces that Channel Control Merchants LLC has selected UTC RETAIL’s ReadySTORE POS solution to deploy throughout their full enterprise of Dirt Cheap, Treasure Hunt and Dirt Cheap Building Supply stores.
“We are excited to partner with Channel Control Merchants LLC on this strategic initiative” said Sam Villanti, President and CEO for UTC RETAIL.  “Throughout the project they have demonstrated a clear and compelling vision of their POS solution as a critical competitive advantage, so we are honored to be selected and look forward to a long and mutually beneficial partnership.”

ReadySTORE POS will replace a legacy POS solution and provide Channel Control Merchants LLC with real time inventory visibility in their stores and across their enterprise, flexible and dynamic pricing to support their unique promotions and discount structure, and real time integration to corporate systems.  The ReadySTORE POS solution will be hosted in Azure and utilize thin clients to reduce the overall cost and technology footprint.  The rollout will commence in Q1 of 2023.

“Given the importance of the POS solution to our overall growth objectives, it was critical that we find the right partner and the right product to ensure success of the project”, said Sharad Karkera, Chief Technology Officer of Channel Control Merchants LLC. “Our focus was on rich functionality, flexible deployment options, and ease of integration with other corporate systems. The ReadySTORE solution met all our needs. The team at UTC RETAIL worked very hard to help us achieve our goals.”

UTC RETAIL will be highlighting all related products and services at NRF 2023 – Retail’s Big Show from January 15-17, 2023.  You can find UTC RETAIL in booth number 5520.  

Channel Control Merchants (CCM) will also be at the show in booth number 3964 presenting its unique end-to-end solution to help retailers manage Returns and excess inventory in a sustainable way.

UTC RETAIL offers a suite of retail solutions, including software, hardware and services, which help our customers to thrive in the ever-changing and always accelerating retail climate. With over 30 years of experience and over 450,000 store-level installations, UTC RETAIL has been recognized as the industry leader in delivering outstanding service and exceptional value.  To date, more than 200 retailers, ranging in size from 1 store to over 2,000, have chosen UTC RETAIL as their trusted partner. For more information on UTC RETAIL, call us at 1-800-349-0456, visit us at

About Channel Control Merchants, LLC                                           
Channel Control Merchants, LLC is an extreme value retailer and exporter of brand-sensitive secondary market inventories through physical retail and wholesale channels. Its mission is to improve lives and communities in a sustainable way. Unlike web-based or warehouse-only intermediaries, CCM utilizes scan-based SKU-level technology to sell products through its network of physical stores located across the Southern US and Canada. CCM’s platform gives brands full transparency and control of their returns and excess inventory through the entire recommerce cycle, all the way to the end consumer.
The Company sources inventories from major retailers and manufacturers and processes the merchandise through its reverse logistics facilities, keeping over 90 million items out of landfills each year. The Company meets its suppliers’ specific geographic distribution requirements for resale by selling through its more than 4 million square feet of retail space. The Company’s retail division has three banners: Dirt Cheap, Treasure Hunt, and Dirt Cheap Building Supplies. The stores provide a unique “treasure hunting” shopping experience by offering a wide variety of brand-name merchandise across multiple categories under one roof at extreme savings.